Google’s August 2026 spam update caused sharper ranking movement than recent updates. Here is how to work out whether it affected you, and what to do if it did. What a spam update is A spam update is a change to the automated systems Google uses to detect and demote…

Most businesses do not lack an SEO to-do list. They have a list of forty things, no sense of which four matter, and so nothing gets finished. Why lists stall An audit tool will report several hundred issues on a small site. Perhaps a dozen affect anything commercially. Without a…

Google has been changing how links in search results are constructed, routing them through an intermediate redirect. It is a small technical change with one practical consequence worth checking. What changed Rather than linking straight to a destination, search result links can pass through an intermediate Google URL that then…

Renting out part of your website to a third party looks like easy money. It is one of the more reliable ways to damage a domain you spent years building. What site reputation abuse is Site reputation abuse, often called parasite SEO, is publishing third-party commercial content on an established…