A large-scale study of Google Business Profiles put numbers to something local SEO practitioners have argued about for years. Most of the findings are unglamorous, which is exactly why they are useful. The short version Analysis of a very large sample of Google Business Profiles consistently finds the same pattern:…

Google has been expanding Local Services Ads into more categories. It is worth knowing what they are and, for Indian businesses, what the realistic position is. What they are Local Services Ads appear above ordinary search results and the map pack for local service queries. Unlike standard search ads they…