# Digital marketing agency in Kolkata One plan across search, paid advertising, your website and social, built around the enquiries your business needs rather than the channels an agency prefers to sell. [Get a free consultation](https://thedigitalmagic.com/get-a-quote/) [See all services](https://thedigitalmagic.com/services/) **Best for:** SMEs without an internal marketing team **Reported on:** Cost per enquiry and enquiry quality **Engagement:** Monthly retainer, scoped before it starts ## What is digital marketing? Digital marketing is the combined use of online channels, including search engines, paid advertising, websites, email and social media, to reach potential customers and turn them into enquiries or sales. For most small and medium businesses it means being visible when someone is actively looking to buy, and making it easy for that person to make contact. The term covers a lot, which is part of the problem with how it is usually sold. An agency that specialises in social media will tell you social media is the answer. One that specialises in ads will recommend ads. The useful question is narrower: where are the people who are ready to buy what you sell, and what is the cheapest reliable way to be in front of them? ## Who this is for This service exists for businesses that need marketing handled rather than advised on. Typically that means an owner-manager with no internal marketing team, who does not want to coordinate three separate suppliers. - Established SMEs whose growth has stalled at the limits of word of mouth - Businesses that have tried one channel in isolation and found it did not work alone - Companies with a decent website and no traffic, or traffic and no enquiries - Firms whose competitors have become noticeably more visible online ## How we put a plan together ### Establish what a customer is worth Average order value, repeat rate and margin. Without this, nobody can say whether a given cost per enquiry is good or ruinous, and every later decision becomes guesswork dressed up as strategy. ### Map the demand that already exists What people search for, how much of it is commercial rather than idle research, and how hard each term will be to win. Existing demand is nearly always cheaper to capture than demand you have to create. ### Choose channels deliberately Usually a small number, done properly. A business that needs enquiries this quarter and visibility next year runs [Google Ads](https://thedigitalmagic.com/service/ppc-services/) now while [SEO](https://thedigitalmagic.com/service/seo-services/) builds. One with a strong local catchment starts with [local SEO](https://thedigitalmagic.com/service/local-seo/). Not every business needs social media. ### Fix the conversion path first If the website is slow, unclear or awkward on a phone, every rupee spent driving traffic to it is discounted. This is usually the least glamorous work and the highest return. ### Set up honest measurement Call tracking, form tracking and analytics configured so you can see which channel produced which enquiry. Attribution is never perfect, and we will tell you where the gaps are rather than presenting an estimate as fact. ### Review and reallocate Monthly, against enquiries and cost per enquiry. Channels that are not earning their place get cut rather than defended. ## What is included | Area | What it covers | [SEO](https://thedigitalmagic.com/service/seo-services/) | Technical foundations, content, local visibility and authority building | [Google Ads](https://thedigitalmagic.com/service/ppc-services/) | Search and shopping campaigns, managed to cost per enquiry | [Website](https://thedigitalmagic.com/service/website-design-services/) | Design, speed and conversion improvements to the pages traffic lands on | [Social media](https://thedigitalmagic.com/service/social-media-marketing-services/) | Where your customers genuinely are, not everywhere at once | [AI search](https://thedigitalmagic.com/service/ai-seo/) | Structure and entity work so AI systems can find and cite you | Reporting | Monthly, focused on enquiries, cost per enquiry and what changes next Not every engagement uses all of these. We would rather do three things well than six adequately. ## Cost, timing and what to expect Retainers are scoped to the work, not sold as fixed packages, because the right monthly figure for a single-location service business and a multi-product ecommerce brand are not remotely comparable. What drives cost is how many channels are in play, how competitive the market is, and how much repair the existing site and accounts need. On timing: paid search can produce enquiries within days of going live. SEO takes three to six months for local terms and longer for competitive ones. Expect the first two months of any engagement to include a significant amount of unglamorous fixing before growth work begins. What you should expect from us is a clear scope, a fixed monthly fee, monthly reporting built around enquiries, and a direct answer when something is not working. ## Frequently asked questions ### What does a digital marketing agency actually do? It works out where your potential customers are looking, gets your business visible in those places, and makes it easy for them to enquire. In practice that means some combination of search optimisation, paid advertising, website improvements and content, chosen according to what your business needs rather than what the agency prefers to sell. ### How much should a small business in Kolkata spend on digital marketing? It depends on what a customer is worth to you and how competitive your market is. A useful way to approach it is to work backwards: if a customer is worth a certain amount and you convert a proportion of enquiries, that tells you what you can afford to pay per enquiry. We work this out with you before recommending a budget. ### Which channel should we start with? If you need enquiries quickly, Google Ads. If you have time and want a channel that compounds, SEO. If you have a local catchment, local SEO first. If your website cannot convert visitors, fix that before spending anything on traffic. The right starting point depends on your timeline and your current position. ### Do we need to be on social media? Not necessarily. Social media builds familiarity and trust, which matters for considered purchases and visual businesses. It rarely captures people at the moment they are ready to buy. For many B2B and technical businesses in Kolkata, search delivers more per rupee, and we will say so. ### How do we know whether it is working? By tracking enquiries, not traffic. We set up call tracking, form tracking and analytics so each enquiry can be attributed to a channel where possible. Monthly reporting focuses on how many enquiries arrived, what they cost, and what changes next month as a result. ### Are we tied into a long contract? Our retainers are scoped monthly. SEO genuinely needs several months to show results, so we will be honest that leaving after eight weeks means paying for work whose returns you never see. But that is a reason to start with realistic expectations, not a reason for a lock-in.